50+ Good Instagram caption, cool, funny, cute caption
Whether you use one of the Instagram captions from this article or create your own, the best captions on Instagram come from an appreciation of your self-worth.
Instagram Caption ideas
New year quotes Instagram Caption
5 helpful tricks for Instagram caption and post engagement.
Here’s everything you need to know to create your own original Instagram captions that work.
1. Know your audience better
The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations.
Instagram demographics tell us that the largest group of users is 25 to 34 years old and that women very slightly outnumber me on the network. But those are the broad strokes. In order to create the best Instagram captions for your audience, you need to understand who’s following you and seeking out your content.
How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Our post on social media audience research can help you figure this out.
To further define your audience, it’s a good idea to create audience personas. This helps make sure you think of your audience as real people with real preferences you can speak to.
Once you know who you’re talking to, you can answer questions that will inform what you put in your captions:
- Will my audience understand this reference?
- Are emojis and netspeak appropriate to use here?
- Do I need to add more context to this post?
- What hashtags does my audience follow?
This example from bidet producer Tushy showcases the brand’s good understanding of its following. This type of edgy humor wouldn’t necessarily sit well with other audiences.
2. Brand identification and requirements.
If you haven’t identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values I want my brand to embody?’ Make a list and use it to shape your voice.
You might also try jotting down a few adjectives that describe your business and use those to find the right tone. “Bold,” “curious,” and “authoritative” might make sense for a travel brand, for example.
In general, Instagram users don’t expect a formal or serious tone. Of course, it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality.
3. Place the most important words at the beginning of the caption
If you want your entire caption to display “above the fold,” stick to 125 characters or fewer. After that, followers will have to click More to see the rest of your text.
So, don’t bury the lead. If you’re going to use a longer caption, make sure to put the most important and attention-grabbing info right up front. Put any @mentions and #hashtags at the end.
In this example, it only makes sense that information about the giveaway is front and center. After all, that’s what this post is all about, and the bold intro helps grab the audience’s attention.
5. Use a call to action (CTA)
If you want people to take a specific action after viewing your post, don’t be afraid to say so. If you want people to visit your website, direct them to the link in your bio.
In this example from clothing brand Frank and Oak, the caption includes a call to action asking the brand’s followers to post pictures using a branded hashtag.